On Monday night, fusion of CNN will launch to interview the President barack Obama and republican senator ted cruz. That night, four puppets, will provide commentary on news chat show.
Walt Disney's cooperation of ABC and the Spanish media scene communication company leisurely, fusion is the joint venture between hard news and satire pop culture do other cable news networks have largely failed to do: lure "millennium" audience, at the age of 18 to 34.
New English channel of the target population is young decades than CNN, MSNBC and fox news, the average age of the audience it is 60 or more, according to media research firm Nielsen's audience.
New channel also will test market development for hispanics, part of the fastest growing in the United States, but in English teaching, instead of the Spanish TV news.
Fusion target is for young latinos, although executives said that they hope will appeal to a wider range of network, and promises a variety of angles. Some programming using high doses of a sense of humor, the audience who keep up with current events by "Jon Stewart of the daily show programs, such as bid."
In addition to the traditional format of the news broadcast will be like "sports talkative," harvard sailing team, comedy troupe sponsored a satirical show.
Fusion, chief executive of Isaac li said: "the news is not necessarily a boring," Miami headquarters from the network in an interview, to explain his part of the fusion strategy.
Drawing the audience to the new cable network is not easy. Even media mogul oprah winfrey, millions of fans, efforts to build an audience in the early her channel. Al jazeera, the United States has seen since August launch low ratings in English news channel.
Fusion will start in 200000 families, a small number of CNN's 990000, five years to reach 6 billion yuan, President of ABC news Ben Sherwood said.
Has been built around the "business model experiment and growth," said Sherwood, focus on the future changes in population structure, positioning network. Looking to the future of 35 years, "a third of americans are Hispanic, and fusion with first-mover advantage in this field," he said. "
About 530000 Hispanic people lived in the United States, accounting for about 17% of the population, according to the census bureau. By 2050, that number is expected to rise to 1.33 million.
American hispanics than the population of the country's broader median age is 28 years old, from 37 countries as a whole, according to Nielsen. Univision prime-time viewers of the median age is 39.
But the other cable news networks such as CNN and MSNBC but could not find a way to get a lot of the millennium. "We just don't have any evidence, although there are a lot of people talk about the millennium, they are eager to cable TV news," said Mr Brown, merrill lynch, at montclair state university's school of communication and media director and former head of media, who helped launch MSNBC cable news network.
"News with an accent '
Some of the millennium preferences, such as Netflix online video, and constantly check their mobile phone and computer all day, digest the headline news on Twitter and Facebook. Fusion of Mr Lee said, the network will be through its website and social media, audience to provide context and depth reports on TV, with comedy.
"When (millennium) a TV and see a show, they expect much more than just the news," li said. "They want to be able to explain and background of what had happened."
Edit type fusion will also provide online content, such as editing, conservative tea party is a favorite Texas senator Obama and cruz interview, through its web site, Fusion.net.
Programming of this scene is responsible for the development of integration, and will provide news, from a 150000 - square - foot (14000 square miles) of the studio in Miami, nicknamed "Newsport," Univision and fusion, will combine the radio.
At 6:30 PM, this scene of one of the two old news anchor, jorge ramos will attend the evening news in Spain, before abandoning his tie, jeans and a sweater, sometimes at a new fusion program 8 afternoon in one hour, known as "American hall, jose ramos."
A forward-looking youth, 55, the Chinese/English bilingual, ramos said that his fusion show will continue to adhere to a traditional news format, focus on Latin America and the United States Hispanic americans interested topic.
"I say it's going to be with an accent news," he said. "Young people into the global economy." The millennium really engaged in and the environment and technology. "
Ramos complain that politicians ignore the Hispanic population, in addition to the election. Last year, his famous roast Obama failed to provide immigration reform in his first term he promises well. Fusion, ramos said, "give us the possibility of is part of the national dialogue."
In addition to the "American", the evening's squad will have an interactive programs, talk show host and musician who was born in Ghana, and in the Middle East and New Jersey and Derek Ashong. Greece - nice American comedian sepat pappas, YouTube, the popular, will be part of the fusion of the morning show.
Before David Javerbaum, emmy award-winning writer for "the daily show", was hired as the development of the prime-time comedy shows, including one and a half hours of news comedy called "no, you shut up," four commentators puppet panel.
Fusion becomes ABC reporter news and special events from around the world, such as election night covered. Disney team will process fusion of advertising sales and distribution, its popular sports channel, ESPN will sell it to cable operators in the package.
ABC also provides a platform to promote integration. Fusion anchor last week, Alicia, beatriz menendez at ABC talk show host "point of view," weighing in Los Angeles school district, the theme of the plan from different students according to their English fluently, reality television star Kim kardashian's engagement. Ramos has been at ABC "this week" shall be presided over by George stephanopoulos.
Fusion is hope to advertisers
