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The deal will give some cable viacom channels pay-tv services, for the owner of the SONY products, such as the upcoming PlayStation 4 part of it. Viacom's squad will not only strengthen the cable companies and Netflix service (head), it may also cause trouble, Microsoft (MSFT) competition, the Xbox console.
In wasting time
When rumours first flight deals, it sounds like ready to move forward. Not too many people have since then, so it is safe, SONY did not announce anything, until it is good, and ready to take on. This may not be until November 15 or so, the earliest PlayStation 4 release to go.
So much impact to SONY service there really is? Although it will certainly benefit from SONY may open the programming of viacom who don't have cable, it may not be the revolution of television, some predict. Of course, the potential impact of the service may fall, if its release was delayed.
SONY/viacom
Looking for SONY/viacom in the tentative deal details, it is easy to see why some people are very excited. According to the Wall Street journal, it is considered to be the biggest the content of the agreement of the date of the streaming media service, including some if not all viacom channels. Viacom with MTV, BET, comedy central, Nick, and several other popular channels, it is easy to understand why SONY hope the content of the company.
This agreement is a good time at viacom, because it is currently engaged in legal battle with Cablevision channel binding. The lawsuit involving viacom's request is not too popular channels, in order to avoid paying more and more popular. License agreement with SONY might take some of the pressure viacom, give it a more willing to cooperate with partners, and it and fight it in court with Cablevision.
consider
To move to the flow of the Netflix space, can appear with Netflix, the leading online streaming media directly put the odds of SONY. This is why a transaction, such as with viacom is so important. The deal will give SONY popular programmes, Netflix doesn't have, and to provide faster access, and can only update Netflix every season.
What is make or break the streaming media service. Despite its shortcomings, Netflix will provide more content than most of its rivals. License agreement sometimes delay of the new season, however, in some cases, Netflix found herself in a long time have no new plot. If SONY can get preferential treatment services, and provide more popular programming than Netflix, it may constitute a real threat to market leader.
To overcome the Xbox
When the PlayStation 4 launched in November, will compete head and Microsoft's Xbox conquest of the sitting room in the war. First, according to a poll of the more popular PlayStation 4 based on the price of the console, exclusive of the game, surrounded by the bad news of Microsoft's console. Things may change the console once released, but.
Although Microsoft Xbox television content, its main attraction is the original content, such as the production of "halo" series of Steven spielberg. Viacom A SONY treatment may prevent similar agreements, for Microsoft Xbox suffer more caused by lack of on-demand content.
From Intel?
SONY is a threat not only to seek flow caused a sensation on the Internet, Intel (INTC) also plans to launch a service that will work with SONY and the existing streaming media service. Intel's service, OnCue, announced earlier this year, had originally planned to launch at the end of 2013. Delayed release back to the first quarter of 2014, but.
OnCue purpose is to allow viewers to watch live TV and mobile content, at the same time also provide on-demand content. Intel has to ensure that, in fact, these content, pressure from a cable company has made many networks have not been willing to make the deal with streaming media service. Although Intel to other company to help build of streaming media services, such as the amazon, SONY have access to the content of the famous under the support of partners and powerful service market is the first of a window.
The idea of leaving
Streaming media service from SONY and Intel is likely to be complete in the game, but they are significant. If viewers can watch live on TV and access additional on-demand content, they can bring unique experience flow of the market.
Investors can benefit, while SONY will be the better choice, because it has no Intel's problem, is also looking for a potentially lucrative holiday season. However, this is a bit early to SONY on the streaming media service of put all your eggs in one basket, because we don't know what content, will provide it to start.
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