3 Ways "Breaking Bad" Shows the Future of Television

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First of all, some Numbers. When AMC networks' (NASDAQ: AMCX) methyl fuel morality play breaking bad as early as in 2008, made its debut in the ratings are fairly modest: less than 10000 adjustment, destruction is the darling of the visit, but almost no one big commercial success. In the next two seasons, ratings were to climb back to the point of, every week, about 1.5 million people watched less mild-mannered chemistry teacher walter white slide further into the life of crime. When the drama came to close last week, its audience has swelled to an incredible 103000. Match this ambitious transformation, only the walter white is a clever, but little-known, talent shows powerful mainstay industry, everything in its path. He is the secret of methyl blue. Here are three ways come to the first place, what they mean is the future of TV.
Image: AMC.
Patience can reward
The most obvious lesson is that in today's media environment, it can really pay off to foster what first came a series of success. Compared with a decade ago, it is very easy, new audience to catch up with the old, and become a fan, that means, low initial rating may not charge a death knell for the series. Because the fans can take out speed, TV programs can ask to a wider audience, executive and detailed plot arc may promote leisure audience, but may stimulate the long life, fans' loyalty. These demanding show, however, need a little time to find their own audience. New media system can provide the cushion.
Breaking the creator Vince gilligan included in Netflix (nasdaq stock code: head) to help show for the audience. When the first three seasons of failure hit Netflix in September 2011, the fourth season of the show are just to wrap up, the audience is in 20000 yuan. After 10 months of the fifth season premiere, the audience has grown to 3 million, and in a year later, it will be 6 million. Netflix, video-on-demand, DVR and good old-fashioned to marathon, transfer new presidents may become deeply familiar way, it is impossible, until recently.
It's not just a new plot better ratings, it improved the entire series of long-term profitability. Think it is this: 100000 who saw the series finale breaking bad living, how many people did not go home to see the rest of the series or not, whether they in Netflix flow adjustment for AMC marathon? Experimental plot, its people, may seems to be a terrible investment at the time, but after five years of the plot has grown ten times as much as the audience, and rewards will be provided to the owner for several years, it just need a little time.
What kind of content, people will pay
?Of course not. Some programs is bad. The trick is to put behind these programs fiercely loyal fan base in the development of resources, even if it is a small fan base. The pressure will not just their friends in a round to watch the performance of the growing, they can do something in today's TV quite novel: in fact, they would pay to watch performances.
Radio and television business, since its establishment, has shown that content free audience, the audience, advertisers money. Attention, therefore, against the integrity of the arts. Cable TV viewers to pay premium content, with time warner's HBO question the pattern of the first and one of the most successful. However, even in this mode, the fans are required to subscribe this channel, even if they just want to watch a show. This is changing.
Today, the "line" is an increasingly popular alternative to cable TV subscription, especially among young people. Netflix streaming media services, and other all have proved that they are willing to invest heavily in high quality content, and Netflix emmy award-winning house behind the $card and fast moving flow very appreciated performance rights. ð igital download services, such as apple's iTunes, amazon instant video, and Microsoft's Xbox ł Hong Kong institute of vocational education of high-margin products is to content creators, and the biggest selling program not high-grade crowd pleasing like the big bang theory or two and a half men, they engaged in the original show like tang monastery, the walking dead, mad, you guessed it, damage. As it is easier to pay they just want to watch television, the company will pay for creating what the fans want to watch.
cable
TV important inspire future speculation often hides an important fact: cable TV is still a huge profit, will be in the foreseeable future. Breaking bad "ratings of unprecedented surge, video on demand Netflix owe a lot, other newer technology, for sure, but the simple fact that more than 100000 adjustment to the grand finale of the series, instead of watching it later through these services, durable power cable model. 100000 families, breaking bad once had the largest audience, this is important is to look at the plot of nights. Although people like to watch old attack, in order to catch up with a great show, people still don't like waiting, the content of their love.
AMC is what results? First of all, successful destruction, as well as other dating shows like a madman, the walking dead, allows AMC distributors raise fees charged for channel - accounted for about two-thirds of sales - 50% between 2007 and 2013. In advertising dollars cult loyalty, audience showed damage allows AMC charging an unprecedented number of cable channels: AMC q advertising for spot 30 seconds for $400000 in damage, and a guarantee of AMC advertise other programming. Already have also been able to take advantage of the big budget companion show the original material assets. When it comes to death, and said to the bad ultra - low - cost program, one of the hosts on the need to interview the guest what happened to the walking dead or damaged before, respectively in 100 and 5 million spectators, but pull.
Breaking bad television began in a period of change, and its success - the basis of a patient's network

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