Indian TV channel seeks success with weddings

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India noida (AP) - weddings and reality TV: people are obsessed with India. Shagun television, a new television channel, a huge headquarters is located in the outskirts of the capital of India, and now, I hope it has found a not to be missed the idea of marriage - a 24-hour television twenty percent of the merger.
Shagun itself seems to be obsessed with television. Art hall window depicts an Indian wedding parade, banging drums and an elephant carriage carrying the groom man pack headscarves. In a major TV studio, a big carton star map is leaning against the wall, answer in a host weddings and relationship problems. And plasma TV loop video of the ceremony.
And programs. A bride makeup show, show fantastic honeymoon destination, a mother and daughter often filled in legal relationship. There were "gold N 'beautiful," to show the bride of jewelry. The wedding theme soap opera.
"Have to wash, wedding celebration in India have a special liking", "consumer India: India's mind and wallet, author Dheeraj sinha said."
"They just become louder, more professional," Mr Sinha said.
Media analysis, said channel is to provide the first round of the clock in the Indian wedding entertainment. It looks at a big fat man Indian wedding market worth an estimated $3.8 billion a year, and is expected to grow 25% to 30% a year in cash, according to alex Kuruvilla, conde nast, managing director of India, published a series of luxury magazine.

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India's wedding season, in October, and lasted until spring, sometimes seemed like a bride. Transportation research stop time, considered to be the wedding date in the major cities. Particularly lucky day, the newspaper reported that 60000 couples married in new Delhi, the only.
Over the centuries, Indian marriage alliance between similar family background, the wedding is to display status and wealth. In many ways, strengthen the pursuit of status, as the growth of the Indian economy.
, bison, 25, recently guest Shagun talk show, the TV channel has to help her to prepare for her fairy-tale wedding.
"Can I decided:" this is the place where I want to buy my clothes, jewelry, "she said."
His family started saving for a wedding, she just turned 18. The wedding of more than five hundred people, is expected to November in her care for her as "five-star luxury hall."
If too many channels is dedicated to facilitate astrology and program, it also break the privacy taboo couple relationship openly share their private information. But don't count on obscene American style of confession. This is a family friendly channel, you feel good about yourself is the content of the rules.
In a talk show, "so this is the final," double tourist details about their acquaintance, they like and don't like in each other's character and the expectations of marriage life.
The programme is designed to be "premarital treatment session, sanjay jha said:" Anuranjan Shagun, managing director of the TV. But he also admitted that ever talk about sex or serious marital disharmony. Its purpose is not to create drama, but "to help guide how to lead a good life," he said. "
If things are quite tame, the show's host is going to raise a pricklier wedding, as the demand of the dowry and inter-caste marriages.
Shagun TV, says the aim is to provide a platform, with middle-class indians who want to be in the spotlight. In fact, the double take out between $11000 and $11000 channels which prides itself on days of wedding - depends on how much the night's celebrations, they want a broadcast of the price.
"Do you want to, and said," your life play a more and more desai SANTOSH, sociologist and author. "Previously, you of the hierarchy is based on the society, you're from. Because this is becoming less and less, important, because you become more international, how do you communicate, who you are, where you have reached?"
But some media analysis said Shagun model might not work properly, the spread of the channel and audience fragmentation.
"No one is willing to see nobody said on television," : anil Wanvari, editor, editor-in-chief of Indiantelevision.com. "" with 700 channels to choose from, there is a lot of problems, this is not an easy game. "
Shagun executives say they have a built-in target audience of millions of people in India: singles and 22 to 32 couples, and family members closely involved in extravagant wedding process.
These families questions: how do you keep old traditions in modern India, structure of the family are now women and greater personal ambitions?