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"We have identified 1700 target market, the IMAX theater in the world, about 500 people in North America, so as time goes on, our income is to the vast majority of international", 58, Mr Gelfond said in an interview on the Toronto international film festival, the company present the movie for the first time, including the space of the thriller "gravity".
IMAX enlarge images in China
Show the seat IMAX cinema in Beijing. Photographer: Nielsen is/bloomberg
IMAX target that has 450 screens in China, the CEO said 5:49
July 15 (bloomberg) -- and CEO Richard gelfond IMAX, the company's China strategy and growth prospects. IMAX and CJ CGV holdings co., LTD., today announced that they will continue to increase in China 30 movie screen and five in South Korea. Mr Gelfond said Jon two of bloomberg television "bloomberg west." Emily chang also said. (source: bloomberg)
IMAX CEO Richard gelfond enlarge images
IMAX CEO Richard gelfond said, "in China, we often say that we can do 90 theaters, now we have a backlog of close to 400." Photographer: Scott Eells/bloomberg
"China, we often say that we can do 90 theaters, now we have a backlog of almost 400," Mr Gelfond said, on September 9. "In the next few years, we will receive $1 billion at the box office."
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IMAX theaters now film in 2 d and 3 d formats of large-format screen professional audio system. 3 d format using dual projector displays two images of silver coated on the Imax screen, for each eye. Special glasses separate images, the brain, and then together into a 3 d image.
Growth story
"IMAX is a huge long-term growth story, because they expand their installed base, especially their international foundation," Tony GENUA tuned poems management in IMAX its holdings co., LTD., a fund manager. He helped to manage company c $36.4 billion ($35.3 billion). "China is first as an opportunity, on their radar, it is a underpenetrated market, when it comes to the cinema and distribution."
IMAX reported second-quarter sales of $82300000 on July 25, higher than the average analyst estimate of $77200000, data compiled by bloomberg. Short-term decline after the adjustment of 22 cents per share earnings estimates for 26 cents. Shares rose as much as 1.5%, a two-year high, closed up 0.2%, to $29.85 at 4 PM in Toronto.
Revenue sharing
GENUA buy a stake in Imax in February, has recently been added to the position of him, he said. He said, the company is increasingly inclined to revenue sharing agreement, part of the cost of pay in return for part of the movie box office building, provide a regular source of income.
IMAX said it signed a revenue sharing agreement to add three IMAX theater systems, on September 4, in dubai, Qatar and bahrain.
Mr Gelfond forecast international ticket sales will account for 60% overall, and in the next few years, an increase of about 56%.
"In China, the first time we have to go in about 15 years ago, when we are not as a political threat to Hollywood," said Greg foster, September 9 to attend a TIFF panel Mr Gelfond, chief executive of IMAX entertainment industry. "We got on the first floor. China is its own market, if you put it like Omaha, you will have trouble."
IMAX movie tickets can cost more than four times the Indian as a normal ticket, and have at least one theatre in Russia, charges 80 yuan ticket ", it was very good, "Mr Gelfond said.
"They want to be a brand, and other high-end consumer brand", such as starbucks (SBUX) and company Lululemon athletica (LULU), from Toronto AGF GENUA said. "How did this happen? You stand on a high quality experience at a high price. IMAX is able to do this."
Laser technology
, Mr Gelfond said IMAX plans based on laser projection technology, will allow 100 feet wide screen, audiences in the second half of 2014 to nearly 2014. The current average 65 feet wide have a 357 - seat IMAX screen, according to the company.
IMAX stock risks, including unpredictable movie box office, the Chinese government's some movie 3 d products in North America falling interest and potential review, GENUA said.
"Any incremental negative government's position toward the Hollywood film" in China will be a risk, Thomson clasp, media and analyst at jpmorgan chase, on September 3, said in a note to clients. He rate of IMAX overweight, equivalent to buy.
Demand in the cinema 3 d product has stable "in North America, now accounts for about 40% of the average movie box office receipts issued at a premium, research and bloomberg said north American industry kilman, director Paul Sweeney, New Jersey.
3 d demand
3 d movie in areas outside the United States, accounting for about 60% of the ticket sales. Sweeney said, it is not clear, whether the ratio is reduced.
Mr Gelfond said: "we do 3 d and 2 d movie,". "When a lot of people will itself as a 3 d company, we go out is not our way to locate their own way. We don't care, if it is 3 d or 2 d, we care about, if it
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