Sinclair Likley to use new discovery challenges the size of the network

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- that bruiser Columbia broadcasting company (CBS) _ and time warner cable (TWC) _ between the battle in the end of the comment earlier this month, but don't think broadcasting community lack for others to lead instead CBS chief executive les's pro.

Munn weiss, the residents of the TV retransmission champion, time warner cable 32 tu get credit after dark. Television viewers and program fee share share, however, the gap between the still huge, enough to ensure extra support. From Wells Fargo securities analyst Marcy Ryvicker Suggestions echoed Sinclair broadcast group is ready to lead a heavy back to at least.

Sinclair has been so busy gobbling up the television, this is currently the largest standing group. And obviously the more reason to Baltimore's broadcast television and insist on giving play to parity between the wired network. But, as Ryvicker (Wednesday) reported on September 10, update Sinclair, this parity has not.

, an analyst at the source is not less than David Smith - Sinclair's chairman, President and chief executive officer - who in a Wells Fargo hosting dinner, station received only 7% of the overall planning of fee (the combination of TV and carriage retransmission fees cable network fees). However, he says, those same station provides 40% of all the audience.

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"Why not us retransmission cost value of cable net of the carriage fee?" Smith asked.

This is not an easy question, even though the media world filled with injustice. Advertising giant WPP PLC recently pointed out that only 6% of American consumers spend their time printing products, but the media continue to command 23% of the advertising budget. Although these differences mainly reflects the Madison avenue's aversion to change, defense can at least think print, magazine advertising and online advertising is a comparing apples and oranges.

Parameters on the flat, however, the audience from the contents of the contents of the television and cable networks - especially when the same multiple system operators are assigned their own content. Eye eye, after all, this means that the confrontation of the kind of time warner cable pit CBS station issued again again and again, until the eyeball command more value.