2013年8月6日星期二

Imagineering on Display

wo men huan shi tan qi wen 
  hang zhou :“wo ren jian tian tang 。”
  kun ming :“wo 20du 。”
  zhong qing :“wo shi zhi xia shi 。”
  kun ming :“wo 20du 。”
  shang hai :“wo guo ji da du shi 。”
  kun ming :“wo 20du 。”
  bei jing :“wo men shi zheng zhi wen hua zhong xin 。”
  kun ming :“wo 20du 。”
  quan guo cheng shi :“neng bu neng bu shuo qi wen 。”
  kun ming :“wo men you yuan shi sen lin ,you ye sheng jun ,
  yi chuang bei zi gai si ji ,tian hen lan 。。。。”
  quan guo cheng shi :“hao ba ,wo men huan shi tan qi wen 。”

What's really going to be on display this week is the most creative force in Hollywood: Disney's fabled Imagineers. This development arm of Disney has been tasked by Iger to constantly refresh its brand and define trends instead of reacting to them.
In 2006 Iger spent $7.4 billion on Pixar — a move that has created more than $8 billion in worldwide box office sales, revitalized Disney animation and generated countless billions in product sales.
Over the last few years Pixar's star has started to dim but Disney didn't miss a beat. As Pixar's box office returns faded Disney already moved on to super heroes. (See box on left fromBoxOfficeMojo.com)

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