Google’s Hot Moto X Phone Could End Losses at Motorola

Motorola has produced little more than losses and restructuring charges since Google (GOOG) acquired it for $12.5 billion last year. But the company’s new Moto X is getting good buzz and could put the phone maker back in the black.

Google won’t have to move iPhone-levels of product to turn things around, either. Motorola could show a significant profit on annual sales of just 5 million to 7 million of the Moto X phone, which will be available on all five major U.S. carriers in coming weeks, analysts say.

And even that modest level of sales, a fraction of the 44 million U.S. iPhones and 53 million Samsung (005930.KS) Galaxies sold in the U.S. last year, could double or triple Moto’s U.S. smartphone market share, according to market researcher Strategy Analytics.

Customers will pay $199 for the Moto X on a two-year contract, pretty typical subsidized pricing in the fat middle of the U.S. smartphone market. But one of the new phone’s top selling points – the customer-selectable 18 colors – will start as an AT&T (T) exclusive. It may not be a lengthy exclusive – Verizon (VZ) says its customers will start with just black or white models and get colors “later this year.”

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