Increasing odds of a successful launch

ca ca pi gu 

　　dan wei yi lao tong zhi de zhen shi ，

　　yi ri zhong wu chi wan fan ，

　　da jia du zuo zai zuo wei shang xiu xi 。

　　yi lao tong zhi bian shou shi fan he bian zi yan zi yu ：“chi bao liao ，ca ca pi gu 。”

　　ran hou dan ding di na chu yi zhang zhi jin ，ca liao ca zui ……

Getting the iPhone onto the menus of the five largest carriers took Apple until this year, when T-Mobile (TMUS) finally signed on. The Moto X’s broader initial distribution surprised some analysts and increased the odds of a successful launch.

“Motorola stands a good chance of upping their share in the second half of 2013, especially because there are more channels for the flagship device,” says Ken Hyers, senior analyst at Strategy Analytics.

Google could certainly use a hit to impress investors over the next few quarters. The search firmdisappointed Wall Street last month, reporting online ad prices dropped 6% and Motorola’s operating loss increased to $218 million. Google shares have dropped 2% since the July 18 second quarter earnings report, while Apple (AAPL) shares have gained 9%.

Early Moto X reviews are positive. Tech blog TheVerge gave the Moto X a score of 8 out 10, slightly less than the iPhone 5’s 8.8 rating and the HTC One’s 8.3 rating. PC Magazine rated the Moto X four stars out of five, trailing the iPhone and HTC One by half a star.

Behind the scenes, mobile carriers are paying about $350 for the Moto X, which costs an estimated $214 to build, giving Motorola and Google an estimated gross profit margin of 39%, according to analysts at Goldman Sachs.

If Google can sell 6.6 million Moto Xs, about 0.5% of all smartphones sold globally, that would produce $2.3 billion of new revenue and add about $2.07 to earnings per share next year, the analysts say. Analysts on average were expecting Google to earn $22.31 per share in the second half of this year and $51.28 per share in 2014, according to FactSet.