A big marketing spend

But Google will also have to spend big on marketing to make the phone a success. At the high end of estimates, a $500 million marketing campaign would reduce the earnings-per-share increase to just 92 cents, Goldman analysts say.

Google could benefit in another way if the Moto X succeeds, however. There’s a second front in the smartphone profit wars – sales of mobile advertising. Google makes billions selling mobile ads on phones made by Samsung, HTC and even Apple. It has to share that revenue with device makers – as much as 80% with Apple, analysts estimate. And the share going to device makers is much higher than the share websites collect when visitors click on ads.

But on Motorola phones, there’s no sharing with another phone maker. Ad clicks from Moto X owners flow right into Google’s coffers.

gei nv peng you chong qing qi liao 

　　liang ge ren tang zai yi yuan li ，yi ge zhong du shuai shang ，yi ge zhong du shao shang 。

　　“ni gei nv peng you chong qing qi liao ？”

　　“shi a ，ni zen me zhi dao ？”

　　“……wo ye shi 。”